Keynote Trends

Trend - Brands are introducing bacon products that have been infused, seasoned, or cured with unconventional or enhanced flavor profiles beyond traditional smoked or salted varieties. These products, spanning maple bourbon to cinnamon-crusted, allow consumers to elevate everyday meals with unique flavors.

Insight - Contemporary consumers are intriuged by novelty, aiming to satisfy the craving for new experiences and flavor combinations in their everyday purchases. In response, companies are transforming their products with new and exciting flavors, aiming to tap into the shareability and premiumization of everyday foods with their core offerings. These companies recognize that in the competitive meat category, unique flavor offerings help garner attention and build loyalty among new consumers.