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Fashion Trends

Constantly evolving through designer inspirations and consumer input, modern fashion continues to reinvent itself through innovations and designs that break traditional boundaries. Highlighting developments in beauty products, DIY clothing and futuristic apparel, Trend Hunter’s fashion category has all the latest on what’s hot at the moment when it comes to fashion developments.
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Refillable Cosmetic Campaigns
Refillable Cosmetic Campaigns
The L'Oréal #JoinTheRefillMovement Campaign is Expansive
The L'Oréal #JoinTheRefillMovement campaign has been announced by the brand as a cross-divisional initiative that connects its various brands together around the basis of refillable... MORE
Eco Fashion Agency Rebrands
Eco Fashion Agency Rebrands
Eco Age Redefines its Identity to Combine Nature with Fashion
Eco Age, a long-standing sustainability consultancy, has rebranded to position itself at the forefront of integrating eco-conscious values into mainstream fashion culture. Now presenting itself as... MORE
Deeply Personal Fragrance Collaborations
Deeply Personal Fragrance Collaborations
BuMama Debuts the Saturn 19 Fragrance and Candle Line
BuMama's Saturn 19 fragrance and candle line represents a deeply personal collaboration between founder Lisa Kyser and her daughter Tatum Jenkins. The collection effortlessly blends astrological... MORE
High-Fashion-Inspired Athletic Wear
High-Fashion-Inspired Athletic Wear
Veronica Beard and HEAD Sportswear Collaborate on a New Line
Veronica Beard and HEAD Sportswear have joined forces to create a limited-edition capsule that merges high-fashion aesthetics with performance-driven athletic wear. This collection is consciously... MORE
Minimalist Bridal Accessories Collections
Minimalist Bridal Accessories Collections
Ariel Taub Debuts Its Exquisite Spring/Summer 2026 Line
Ariel Taub's Spring/Summer 2026 bridal accessories collection presents a fresh take on traditional wedding jewelry by blending timeless elegance with contemporary boldness. Inspired by the... MORE
Tribute-Paying Luxury Fashion Campaigns
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
The McQueen Pre-Fall 2025 Ad Campaign channels the brand’s legacy of rebellion and artistry through a striking visual narrative set in London’s historic Coach & Horses, a 1950s Soho landmark... MORE
Fine Art-Inspired Resort Collections
Fine Art-Inspired Resort Collections
The Victoria Beckham Resort 2026 Collection Drops
The Victoria Beckham Resort 2026 Collection presents a sophisticated fusion of polished tailoring and relaxed versatility. Reflecting a nuanced approach to contemporary femininity, the capsule's... MORE
Backstage-Inspired High-End Beauty Capsules
Backstage-Inspired High-End Beauty Capsules
Christian Dior Welcomes Jenna Ortega for Its Campaign
The campaign for the Christian Dior Backstage 2025 Collection is fronted by Jenna Ortega. The lineup introduces a range of high-performance, user-friendly makeup products designed to deliver... MORE
Gentle Snail Mucin-Powered Serums
Gentle Snail Mucin-Powered Serums
Zen Dew Boasts the Star Light Snail Mucin Glow Serum
The Star Light Snail Mucin Glow Serum by Zen Dew presents a potent yet gentle skincare solution centered around a high concentration of snail secretion filtrate (97%) combined with innovative... MORE
Multi-Functional Rice-Powered Facial Toners
Multi-Functional Rice-Powered Facial Toners
Zen Dew Presents the Violet Aura 2% BHA Rice Toner
Zen Dew's Violet Aura 2% BHA Rice Toner is a multifunctional skincare product that combines exfoliation, hydration, and other complexion-improving properties into a single formula. With a blend of... MORE
Apple Cleanser
Skincare brands introduce apple-infused facial cleansers for enhanced skincare.
Trend - Skincare brands are launching apple-infused facial cleansers, leveraging the natural benefits of apples. Apples are rich in vitamins, antioxidants, and natural acids that help cleanse and revitalize the skin. The intent is to offer a natural, effective, and appealing skincare solution.

Insight - Consumers are increasingly drawn to natural and organic skincare products that promise effective results without harmful chemicals. This desire comes from not only wanting to use more natural products on the skin, but also wanting to be more environmentally-friendly, The pressure to stand out in a competitive market fueled by the demand for naturality in ingredients have led to the development of apple-infused facial cleansers to align with modern consumer values.
Workshop Question - How can your brand incorporate natural ingredients known for their effective benefits to meet consumer demand for environmentally-friendly products?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Refreshing Nighttime Skincare Systems
Refreshing Nighttime Skincare Systems
The Refresh Routine by Naked & Thriving is Nourishing
The Refresh Routine by Naked & Thriving offers a comprehensive three-step nighttime skincare system that promises to cleanse, resurface, and nourish the skin while promoting a revitalized... MORE
Adorable Pride-Celebrating Beauty Sets
Adorable Pride-Celebrating Beauty Sets
TONYMOLY Debuts a Limited-Edition Pride Collection
TONYMOLY has introduced a limited-edition Pride Collection featuring three beauty and accessory items that celebrate LGBTQ+ visibility and contribute to a charitable cause. The lineup includes a... MORE
Inclusivity-Promoting Four-Piece Bracelet Sets
Inclusivity-Promoting Four-Piece Bracelet Sets
Pura Vida Debuts Its for All Style Pack 1 for Pride
Pura Vida’s For All Style Pack 1 is a four-piece bracelet set designed to promote inclusivity while supporting LGBTQ+ youth through charitable contributions. The collection includes a mix of... MORE
LGBTQ+-Celebrating Luxe Watch Designs
LGBTQ+-Celebrating Luxe Watch Designs
GUESS Watches Introduced Its 2025 Worn with Pride Capsule
GUESS Watches' 2025 Worn with Pride capsule presents a range of intricately designed timepieces that celebrate LGBTQ+ visibility while reinforcing the brand’s ongoing commitment to advocacy. The... MORE
Functional Free-From Deodorants
Functional Free-From Deodorants
Jack Henry Deodorant Features Probiotics, Plant Extracts and More
Functional foods have become quite popular, which is seeing the ethos behind their composition extending to areas like cosmetics as seen with the Jack Henry Deodorant range. The personal care... MORE
Traveler-Targeted Bag Rentals
Traveler-Targeted Bag Rentals
The Borrow Bag Library Lets Hotel Guests Rent Complimentary Bags
In partnership with Kimpton in Scotland, luxury accessories brand Strathberry is introducing The Borrow Bag Library, a bag rental scheme that lets guests borrow signature handbags during their... MORE
Fruity Shower Foams
Fruity Shower Foams
Allkinds' Whipped Shower Foam is Formulated for Kids & Teens
Allkinds' Whipped Shower Foam is a sensorial alternative to traditional bar soaps and body gels, transforming daily cleansing rituals into a soft, indulgent experience. Made with kids and teens in... MORE
Sustainable Beauty Breakthroughs
Sustainable Beauty Breakthroughs
Eastman Introduces Esmeri™ CC1N10 for Sustainable Color Cosmetics
'Esmeri™ CC1N10' is Eastman’s latest launch in the sustainable beauty space, offering a biodegradable cellulose ester micropowder specifically developed for color cosmetics. Sourced from 63%... MORE
Reduced Plastic Tubes
Reduced Plastic Tubes
Bulldog Skincare Cuts Plastic Use with New Lightweight Tubes from Amcor
Reduced plastic tubes are at the center of a new sustainability milestone achieved by Amcor in partnership with men’s skincare brand Bulldog. The packaging innovator has successfully reduced the... MORE
Decarbonizing T-Shirt Designs
Decarbonizing T-Shirt Designs
Malwee Introduces a CO₂-Capturing T-Shirt Design in Brazil
Marking a significant step forward in sustainable fashion, Malwee has unveiled the Ar.voree T-Shirt, crafted from the first-ever fabric designed to capture and neutralize CO₂ from the atmosphere... MORE
Intricately Designed Compact Powders
Intricately Designed Compact Powders
Estée Lauder Launched the 'Pink Gateau Powder Compact'
Estée Lauder has released the 'Pink Gateau Powder Compact', a collectible cosmetic item designed in collaboration with jewelry designer and visual storyteller Monica Rich Kosann. This... MORE
Buttery Texture Lip Balms
Buttery Texture Lip Balms
The DIOR Lip Glow Butter Hydrating Gloss Balm Boasts Five Finishes
The 'DIOR Addict Lip Glow Butter Hydrating Gloss Balm' redefines lip care with a luxurious, balm-gloss hybrid formula that delivers both nourishment and luminous color. Designed with a velvety,... MORE
Plushie Keychain Collectibles
Plushie Keychain Collectibles
The LINE FRIENDS Plushie Keychains are Playful and Expressive
The LINE FRIENDS plushie keychains offer a playful and expressive addition to collectible accessories, appealing to a broad range of enthusiasts. Featuring an array of colorful, character-driven... MORE
Oil-Balancing Milky Moisturizers
Oil-Balancing Milky Moisturizers
Tatcha's Dewy Milk Moisturizer is an Alternative to Rich Creams
Tatcha's Dewy Skin Cream is beloved for its hydrating and plumping properties but some skincare users with oily or combination skin found it to be too rich, which prompted the creation of the Dewy... MORE
Size-Inclusive Shirt Collections
Size-Inclusive Shirt Collections
Curve by The Shirt Company Edits Some of the Most Popular Styles
Curve by The Shirt Company has been developed by the London-based brand as a series of size-inclusive garments that will offer consumers of all shapes and sizes several options to pick up this... MORE