Christian Dior Welcomes Jenna Ortega for Its Campaign
Kalin Ned — June 13, 2025 — Pop Culture
References: lesfacons
The campaign for the Christian Dior Backstage 2025 Collection is fronted by Jenna Ortega. The lineup introduces a range of high-performance, user-friendly makeup products designed to deliver professional-level results with effortless application.
Central to the launch of the Backstage 2025 Collection is the Rosy Glow Stick, a pH-reactive blush that adapts to individual skin tones while providing a dewy, light-reflective finish for sculpted cheekbones. The creamy, blendable formula ensures seamless application without stickiness or heaviness. The product is available in seven versatile shades. Alongside it, the Dior Addict Lip Glow Butter merges skincare and color with a peptide- and ceramide-infused balm that enhances lip hydration and fullness. The formula can double up as an overnight treatment.
The collection's association with Jenna Ortega, a Gen Z icon, lends the campaign youthful relevance, while the 'backstage' concept resonates with makeup lovers aspiring to editorial-quality results.
Image Credit: Christian Dior
Central to the launch of the Backstage 2025 Collection is the Rosy Glow Stick, a pH-reactive blush that adapts to individual skin tones while providing a dewy, light-reflective finish for sculpted cheekbones. The creamy, blendable formula ensures seamless application without stickiness or heaviness. The product is available in seven versatile shades. Alongside it, the Dior Addict Lip Glow Butter merges skincare and color with a peptide- and ceramide-infused balm that enhances lip hydration and fullness. The formula can double up as an overnight treatment.
The collection's association with Jenna Ortega, a Gen Z icon, lends the campaign youthful relevance, while the 'backstage' concept resonates with makeup lovers aspiring to editorial-quality results.
Image Credit: Christian Dior
Trend Themes
1. Personalized-beauty Products - The introduction of pH-reactive cosmetics like the Rosy Glow Stick exemplifies a shift towards personalized beauty experiences, allowing products to adapt uniquely to individual users.
2. Multifunctional-cosmetics - Dior's Lip Glow Butter showcases a growing trend in multifunctional beauty products, combining the benefits of skincare and makeup for doubled usage as a daily balm and night treatment.
3. Gen-z Influencer Endorsements - Partnering with Gen Z figures like Jenna Ortega highlights a strategic trend in leveraging youthful influencers for expanding brand appeal and achieving cultural relevance in modern beauty markets.
Industry Implications
1. Beauty and Personal Care - The high-performance yet user-friendly design of the Dior Backstage 2025 Collection caters to evolving consumer preferences towards cosmetics that provide professional results without complexity.
2. Skincare Integration - Products like the Dior Addict Lip Glow Butter illustrate a convergence within the beauty industry, where the fusion of skincare elements into makeup items addresses growing consumer demand for holistic beauty solutions.
3. Influencer Marketing - The campaign's alignment with Jenna Ortega underscores an effective utilization of influencer marketing to drive brand awareness and engagement among younger demographics in the beauty industry.
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