Magnus Olesen Relaunches Several Archival Designs with a Modern Twist
Kalin Ned — May 9, 2025 — Art & Design
References: gestaltnewyork & gestaltnewyork
Magnus Olesen has reintroduced several iconic mid-century furniture designs from its archives, showcasing the Danish manufacturer's commitment to preserving design heritage while adapting to contemporary tastes.
The relaunched Model 107 Chair by Ib Kofod-Larsen, for example, maintains the original 1956 craftsmanship in oak and teak options, while introducing modern color variations in black, grey, and terracotta to appeal to current interior trends. Similarly, Magnus Olesen reissues the Collar Chair from 1974, which retains its distinctive three-legged silhouette and ergonomic curved back support. This seating option is offered in the authentic combination of oiled oak and leather. The Doughnut Stool, another 1970s classic, returns with its signature stackable functionality and sculptural form that works equally well as practical seating or decorative accent.
Image Credit: Magnus Olesen
The relaunched Model 107 Chair by Ib Kofod-Larsen, for example, maintains the original 1956 craftsmanship in oak and teak options, while introducing modern color variations in black, grey, and terracotta to appeal to current interior trends. Similarly, Magnus Olesen reissues the Collar Chair from 1974, which retains its distinctive three-legged silhouette and ergonomic curved back support. This seating option is offered in the authentic combination of oiled oak and leather. The Doughnut Stool, another 1970s classic, returns with its signature stackable functionality and sculptural form that works equally well as practical seating or decorative accent.
Image Credit: Magnus Olesen
Trend Themes
1. Heritage-driven Furniture Revival - Rediscovering and updating mid-century designs aligns with a growing interest in nostalgia and sustainability, creating potential for renewed consumer demand for timeless aesthetics.
2. Color-infused Classics - Integrating contemporary color palettes into traditional furniture pieces bridges the gap between vintage charm and modern preferences, attracting a broader audience who appreciate both styles.
3. Multi-functional Decor - Creating furniture that seamlessly blends functionality with artistic design offers consumers versatile solutions that cater to practical needs while enhancing aesthetic appeal.
Industry Implications
1. Home Furnishings - The resurgence of archival seating designs provides fresh product opportunities for the home furnishings industry, as consumers increasingly seek items that combine history with modern flair.
2. Interior Design - With an emphasis on vintage-inspired yet adaptable seating options, the interior design industry can capitalize on the trend of personalized and eclectic home environments.
3. Sustainable Design - There is potential in the sustainable design industry for growth, as the revival of classic furniture aligns with eco-conscious consumer values emphasizing longevity and reuse.
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