Foster + Partners Designs the Ori Bird Feeder Presented in Milan
Amy Duong — April 8, 2025 — Art & Design
References: dezeen & fosterandpartnersindustrialdesign
British design firm Foster + Partners Industrial Design introduces the Ori bird feeder at Milan Design Week. The main goal of the functional design is to reduce the spread of diseases. It is made to be easily dismantled to make the cleaning process a seamless step. This reduces the spread of diseases as it often happens when birds drop half-eaten food into the vessel.
Lead at Foster + Partners Industrial Design, Mike Holland shared with Dezeen, "Norman instigated the project so we started looking at the design of birdhouses and bird feeders. We started to glean quite a lot of information on bird feeders and actually found that many official bodies are identifying bird feeders as one of the key disease spreaders. It is really important to be able to thoroughly clean a bird feeder regularly, so we hit on this idea of a flat pack assembly of components that can easily be disassembled for transport, but also for cleaning."
Image Credit: Aaron Hargreaves
Lead at Foster + Partners Industrial Design, Mike Holland shared with Dezeen, "Norman instigated the project so we started looking at the design of birdhouses and bird feeders. We started to glean quite a lot of information on bird feeders and actually found that many official bodies are identifying bird feeders as one of the key disease spreaders. It is really important to be able to thoroughly clean a bird feeder regularly, so we hit on this idea of a flat pack assembly of components that can easily be disassembled for transport, but also for cleaning."
Image Credit: Aaron Hargreaves
Trend Themes
1. Modular Wildlife Products - The trend of modular bird feeders, which are designed for easy disassembly, represents a shift towards wildlife products that prioritize health and maintenance.
2. Hygienic Pet Accessories - The creation of easily cleanable bird feeders highlights a growing focus on hygiene and disease prevention in pet accessories.
3. Sustainable Design Practices - Innovative flat-pack bird feeders reflect the move towards sustainable design practices by minimizing material usage and optimizing transport efficiency.
Industry Implications
1. Wildlife Conservation - Industries focused on wildlife conservation are impacted by products like the Ori bird feeder that aim to reduce disease transmission among bird populations.
2. Home & Garden - The home and garden industry sees potential in bird feeder innovations that align with consumer interest in functional and health-conscious outdoor products.
3. Sustainable Manufacturing - Manufacturers in the sustainable sector find opportunities in producing flat-pack, easily dismantled bird feeders that meet eco-conscious consumer demands.
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